WordPress SEO expert.

I help organisations, entrepreneurs and individuals improve the search optimisation of their WordPress sites.

SEO and AEO are how I generate all my new business leads, and I can help your website do the same by improving its on-page SEO.

I primarily work with UK-based B2B service businesses on WordPress SEO. If the profile below matches your business, I can help:

• You’ve had a website for some time, but it does not seem to be ranking for much
• You’ve spent money before with so-called SEO experts, but they’ve only delivered traffic, not leads
• You understand that SEO can take a while – three months minimum commitment
• You’d rather increase investment as results are proven rather than chucking money at it
• You’ve got something interesting to say

SEO has changed dramatically since 2024 – the answer engines now account for many searches, and people expect answers delivered differently.

I generate all my new business leads via organic SEO – for this site and for my other ventures.

To do this, I physically tear apart websites and put them back together so they are ready for search engine optimisation.

I don’t do fixes or sticking plasters for SEO projects – if your website is not ready, it’s not ready.

That might seem a little dramatic, but you simply cannot polish a turd: anyone who tries to SEO a site that is not ready for it is taking your money and laughing at you.

The fundamentals have to be correct first.

Your site needs to be:

1. Fast as fu*k – slow sites fail to surface in the search results. Fact.
2. Properly structured – if your site permalinks are a mess, how are the bots going to understand it?
3. Well written, and I don’t mean by Chat GPT – your content has to be unique and have soul.

The search engines don’t care what it looks like, so long as it’s professional and appropriate, the two main things your visitors decide in the blink of an eye.

SEO is not what it once was, and it’s never going to be the same again.

Things have changed so much that I’ve recently completely rewritten this page, but the core fundamentals remain:

• Your business website has to be optimised (speed, conversions, etc.)
• The content on your site must be unique (your voice, not someone else’s)
• You must link internally with the correct anchor texts (this is crucial)
• All the seemingly small stuff absolutely must be done (ALT tags, meta, etc.)

Now we also have the answer engines (Chat GPT et al) in the game, there’s other stuff that you’re going to need to get found there:

• Schema markup on your content
• Citations
• Active social media
• Entities
• Originally over backlinks

I will unpack these further when we have a chat, but you get the drift – someone’s moved the goalposts, and if you are going to get new business from search, you need to get on it.