I plan, design, build and optimise WordPress websites.

From Artwork to SEO, I’ve over two decades of experience in creative design, website build, and a range of other stuff.

I help people improve their WordPress websites through design, UX, build, speed and SEO.

I work with a wide range of clients, through my main day job as MD over at Toast and I work with smaller clients on a freelance basis.

If you need help with a new or existing WordPress site, get in touch to arrange a brief chat about what you need.

WordPress development.

Freelance, and in my day job, I build websites exclusively on WordPress.

I’ve been working on WP for over a decade, building bespoke themes, back-end and plugins.

I focus on ease of use for the people managing the site, UX on the front end and pay-as-you-go SEO for getting your website found.

I don’t use any off-the-shelf themes and definitely no page builders – it’s all bespoke work, designed to do exactly what you need it to.

WordPress consultancy.

WordPress is an enterprise-level CMS and is incredibly flexible and customisable.

If you are considering WordPress for a new site, I can help in the decision-making process or if you have an existing WP site that you’re not quite happy with, I can help you improve it.

I also do website audits, SEO audits, plugin and theme audits and offer advice and assistance for anyone using WordPress; from a personal blog to a large corporate site.

WordPress optimisation.

WordPress Optimisation

Optimisation is more than just getting good scores on tests.

Speed is more important than ever when it comes to people using your site and getting ranked in the SERPs (search engine results pages).

I can help you optimise an existing WordPress site, no matter how it’s been built or how old it is. I do more than install a caching plugin and run Page Speed checks; optimisation takes in every aspect of your site, including themes, plugins, content, internal links, UX, user journeys and more.

Based in Banbury, Oxfordshire.

I am based in Banbury, Oxfordshire and love to work with local clients, but I also work further afield. All projects start with a brief conversation about how I can help you, so you can either call me on 07879420506 or send me a message.

Problems with an existing WordPress site? Get an objective, independent appraisal.

A WordPress site can be built in 1000s of different ways.

Free themes, Premium themes and bespoke-built themes all have their own pros and cons.

You may have lots of different plugins on your site or your developers may have built custom plugins and functionality – both routes also have their own challenges and benefits.

Knowing how your site is built is crucial.

If you don’t have a clear understanding of your site build and architecture it can result in expensive bills every time you ask your developers to do something.

It’s easy to make WordPress complicated.

One of the main benefits of using WordPress to build a site is to embrace the fact that lot’s of different functionality is out there all ready for you to use on your site.

There are 100s of free and premium plugins available to achieve complex functions.

Some agencies prefer to not use plugins – they write bespoke code when a plugin would have done the job perfectly.

On occasion, this can serve only to tie you into the agency rather than keeping your site open and accessible to other developers.

Hire a professional WordPress developer.

There are lots of WordPress developers out there, but if you need someone with experience and opinion who can bring more than just development to the project, get in touch.

I’ve broad-ranging WordPress development experience, from creating bespoke themes to building sites from the ground up.

If you’d like to talk about an existing or new WordPress project, give me a call on 07879 420 506 or send me a message below.

Get in touch with Dave

Need a WordPress designer? I’ve got that covered too.


As well as consulting and WordPress development, I am also an experienced designer.

I’ve worked across website design as well as branding and print work.

Whilst design is only one part of the process in putting together an effective WordPress website, it’s a pretty crucial element, so it pays to have an experienced designer on board.

WordPress makes it very easy for non-experienced designers to throw together WordPress sites – you can end up with a site that’s simply a theme they’ve coloured in.

I am also a huge advocate of user-focused design – that design is based on objectives, user experience and conversions rather than just making something look nice.

What makes me different from other WordPress experts?

I’ve run a digital agency for over 25 years.

During this time I’ve built 100s of websites, solved 1000s of WordPress problems and have worked on nearly every type of website you can imagine.

On top of my WordPress experience, I also run a business that generates all of its new leads via SEO, so I know the importance of getting found in the search, integrating your website with your marketing and tying everything into your bottom line.

I also integrate WordPress sites into other business processes, help to improve workflows and conversions.

This means in general, that I can help with a lot more than the average freelancer and add value to any project we work on together.

Get in touch