WooCommerce meets lifestyle to sell products for this innovative food producer.
Screenshots don’t really cut it.
When you sell a range of innovative products, you need a WordPress site to match.
Ross and Ross Foods is an award-winning artisan producer of some really interesting and clever food products.
Having worked with the team for many years, this WordPress and WooCommerce website helps them to build their online sales to support offline activity across a wide range of well-known retailers.
It’s all about the landing pages.
As a food and lifestyle brand, traffic is everything to this website. Customised landing pages targetted at specific keywords help the site to rank for a wide range of searches and the landing pages are optimised to convert.
This content drives traffic to the actual product pages themselves and encourages purchase also via social media.
The Ross and Ross team are prolific across their social accounts and the carefully planned site structure provides plenty of optimised content to link to.
We also provide ongoing SEO for Ross and Ross to continually improve rankings and drive more traffic to the site.
Improving sales through conversion rate optimisation.
Not everyone that lands on this website are ready to buy now – people are often researching gifts and potential presents.
However, when they are looking to buy, it’s important that the site is optimised to convert them, quickly.
It’s important to never make assumptions about your website – things are rarely too simple for visitors and if you decide to try and over-complicate the page, it’s going to lose sales.
For Ross & Ross, the landing pages were designed to be very simple and easy to understand – the visitor is provided with few options in terms of what they need to do next – it’s simple.
We used our experience across other e-commerce platforms to advise the team on what to do best – they listened and the results speak for themselves.
WooCommerce takes work. You need to be prepared to invest in ongoing work to increase traffic and sales.